Saab Bets on Cost-Conscious Weapons Buyers

Exporting combat jets is a multibillion-dollar business involving some of the biggest names in the global defense industry. U.S., French and British competitors dominate the trade, often banking on their political leaders to court potential customers, from Latin America to Asia. And then there’s Sweden. With little in the way of a global marketing machine, the tiny Nordic country has had outsize success in winning export orders. That’s thanks to Saab AB’s Gripen combat jet.

See the full article at The Wall Street Journal